BRANDED CONTENT
GEORGE MACINTYRE | 5-STAR QB
GHOSTFIT | POP-A-SHOT | BETTERGUARDS
3
BRANDED CONTENT VIDEOS IN ONE DAY
15+
BRANDED LIFESTYLE PHOTOS
15+
BRANDED LIFESTYLE PHOTOS
We were the strategy and production partner responsible for leading three brand shoots with 5-star Tennessee QB Commit George MacIntrye. We executed 3 brand shoots in 1 day – with Pop-A-Shot, Ghostfit, and Betterguards – in conjunction with Opendorse and Spyre Sports Group.
With 360 ownership on creative strategy, narrative arc, video production, we led Pop-A-Shot’s first play in NIL to generate awareness around their collegiate-licensed products.
Specialty: Creative Development and Branded Content
Location: Nashville, Tennessee
ATHLETE IP CREATION
DEJA KELLY
THE NILOSOPHY SHOW
1MM
CROSS-PLATFORM ORGANIC REACH
4
LONG-FORM EPISODES FOR SEASON 1
We built Deja Kelly’s first-ever show, NILOSOPHY, alongside WME. ByUs led creative direction, design, and production for NILOSOPHY, which featured exclusive off-the-court insights on money from Olympian and NCAA National Champion Jordan Chiles, NCAA National Champion Cameron Brink, WNBA Rookie of the Year Aliyah Boston, and UNC Basketball Star Armando Bacot.
The inaugural season garnered recognition from Boardroom and ESPN, while reaching over 1M+ fans.
Specialty: Creative Development and Storytelling
Location: Chapel Hill, North Carolina
4
LONG-FORM EPISODES FOR SEASON 1
WE'VE BEEN FEATURED IN
MORE FROM OUR RECENT PROJECTS
MEDIA TAKEOVER
UNIVERSITY OF TEXAS AT AUSTIN
200+
ATHLETES IN ONE DAY
10+
UNIQUE CONTENT EXECUTIONS
ByUs Media produced a media takeover for Texas Athletics and Opendorse, a leading NIL marketplace that was named to TIME Magazine’s 100 Most Influential Companies.
Tasked with creating a first-of-its-kind NIL Media Day, we designed and executed 10 unique content activations with 200 athletes that ranged from mini-documentaries to short-form branded content assets distributed on highly visible athlete channels.
Specialty: Event Content Production
Location: Austin, Texas
WE ARE FEMALE & ATHLETE LED.
We’re business people, athletes, and creative innovators obsessed with the process. Led by Gen Z Entrepreneur Olivia Hancock, D-I Wrestler turned Production Expert Joshua Collins, and former NFL star Chris Borland, we speak the language of athletes. From Nike to Olympians, we’ve worked with the biggest names in sport, and now we’re on a mission to help innovative brands and leaders grow their impact through best-in-class creative solutions that maximize efficiency.
OLIVIA HANCOCK
Co-Founder | Director of Operations
CHRIS BORLAND
Co-Founder | Strategic Partnerships
JOSHUA COLLINS
Partner | Head of Video Production
WELCOME TO BYUS MEDIA
We are a female and athlete-led content studio, helping brands and properties meaningfully connect with fans and maximize partnership value.
WHO WE'VE WORKED WITH
